I find the real problem behind the brief, then design the clear, accessible fix.
I’m a Senior Interaction Designer who brings research, interaction design and systems thinking together to help teams make better decisions and build better services.
- Senior Interaction
Design - UX research &
journey mapping - Accessible
design systems - End-to-end
delivery
From founding studios to designing products and public services.
I’m Vikas Verma, Vik for short. Before co-founding Syntaxa Studio (opens in a new tab), I spent four years as a Senior Interaction Designer at Shelter, designing donation, fundraising and careers journeys, mentoring UX designers and helping shape its design system. Today, I lead UX and UI design at Syntaxa, the studio I co-founded with Ana, where we combine design and development to turn ideas into polished, accessible digital products. I design in Figma and build my interfaces in HTML and CSS, including this site, so what I hand to a developer is working front-end, not a picture of one.
Earlier in my career, I ran a creative studio for almost seven years, leading a small team across branding, research and web design. From winning briefs and managing projects to building lasting client relationships, that experience shaped my commercial mindset and end-to-end approach to design. I do my best work in collaborative teams focused on making digital experiences work better for the people who use them.
Experience
- 2026 – presentCo-founder and UX/UI DesignerSyntaxa Studio
- 2022 – 2026Senior Interaction DesignerShelter
- 2021 – 2022Product DesignerFuneral Print Service
- 2019 – 2021Product DesignerBike Stamford Brook
- 2012 – 2019Founder and Creative DirectorAstoundesign, creative studio
Selected work
A selection of recent projects showing how I investigate problems, understand user needs and turn research into practical, accessible solutions.

01: Shelter — In-Memory Giving
Sensitive journeys & digital experience
+231% engaged sessions · +75% donationsProgramme-wide, in the year after launch View case study
02: Shelter — Design system
Accessible download patterns & website footer
Approved and live on Shelter England and Scotland View case study
03: Funeral Print Service
Research that replaced an assumed online shop with an information-led MVP
Information-led MVP, launched View case study
04: Shelter — Job-seeker experience
Research, journey mapping & implementation
Recommendations implemented across the careers site and ATS View case study
05: Bike Stamford Brook
Information architecture for a 2,000+ product catalogue that relied on search alone
Category and filter model documented, ready to build View case studyProduct design
A selection of digital products I’ve helped bring to life, from competitive research and design systems to high-fidelity interfaces and product experiences. Each project combines user-centred design with close collaboration between design and development.
Aug – Oct 2026ZenRoll
Jiu-Jitsu coaching online and in person, with trainer search, scheduling and payments
Research and UI by me, built by Ana
View live site (opens in a new tab)
Aug – Oct 2026NeonBoard
A collaborative kanban task manager for small teams
Research and UI by me, built by Ana
View live site (opens in a new tab)
Sept 2026Zura
Dental care coordination: booking, insurance verification and shared treatment records
Research and UI by me, built by Ana
View live site (opens in a new tab)
Oct 2026RC Bench
A showcase and marketplace for custom RC builds, with guided build submissions
Research and UI by me, built by Ana
View live site (opens in a new tab)Good design starts with the right problem.
I bring together user needs, evidence and organisational goals to help teams make better decisions — from defining the problem to delivering accessible, effective experiences.
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01: Shape the problem
I challenge assumptions, investigate user needs and use research to establish the right direction before jumping to solutions.
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02: Bring people with me
I work across product, content and engineering to bring different perspectives together, build shared understanding and influence decisions.
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03: Raise the standard
I build accessibility and consistency into the work through thoughtful interaction design, reusable patterns and design systems that support better experiences.
A few things I enjoy
Outside of UX, I spend time building and driving RC cars, taking photos, travelling and hanging out with my cat, Gizmo.
Let’s make something work better.
Available for senior UX and interaction design opportunities.
