Hello 👋🏼 I’m Vik
I come from a background in traditional art, design, and photography, and I bring that sense of craft and care into everything I make.
Outside of design, I enjoy building RC cars, travelling with curiosity, and exploring food and culture. I also love cats.
About
I’m a Senior Interaction Designer focused on designing clear, accessible, and inclusive digital services that work for everyone, particularly across high-impact public-facing journeys.
I work collaboratively within multidisciplinary teams, partnering closely with product, research, engineering, and stakeholders to understand user needs, policy intent, and technical constraints. I’m comfortable working within complexity and ambiguity, and I focus on turning that complexity into services that feel calm, understandable, and usable.
My approach is grounded in research, iteration, and getting the fundamentals right — accessibility, clarity, and consistency. I design interactions that respect people’s time and circumstances, and services that can be confidently used by those who rely on them most.
For a business impact.
For startups & scale ups.
For customer friendly experiences.
Case studies and projects
Shelter In-memory
Redesigning Shelter’s in-memory donation journey increased engaged sessions by 231%, organic traffic by 128%, and strengthened donation value through empathetic design.
Funeral Print
I lead the creation of a new platform for selling funeral printing products online, with a keen focus on UX / UI output, using sympathy and empathy for end-users.
Bike SB E-commerce
Experiencing 0% online sales, collaborating with another UX Designer to create an intuitive and easy-to-use experience, leading to more generated sales.
TBTT E-commerce
E-commerce website redesign, experiencing 56% drop off from initial visit. Users could now relate and learn something whilst buying wines.